Crawl Budget : Opitmize Your SEO Strategies

Crawl budget refer to frequency of googlebot when Crawl a website that actually googlebot decide on two basis: number of incoming links present and how often content updated with new posts.

Googlebot development team has few terms defined internally and what crawl budget stand for .

Google emphasize on his blog that "its not something content publisher has to worry about". If you're website has less than thousand webpages then googlebot can effectively crawl and content published on same day gets crawled.

Its definitely something for big website owners how much resources going use it, when and what important to crawl.

Crawl Rate Limit

Googlebot first priority is to crawl as much as possible websites and a personal blog publish on average one post week in comparison to world news websites updates happen very fast pace Google try catch up with sophisticated algorithms. 

Internet is really big to be productive in crawling Google has made some distinction likewise without putting too much stress on web server so, visitors experience won't distributes and this know as " crawl rate limit".

You can define maximum crawl rate limit in search console but it will crawl on optimal crawl rate and simultaneously can go up and down on this factors :

• Crawl health : Its has two conditions if a site response really quick then crawl rate will ramp up and a site respond with crawl error (5×× reflected in your search console report) then crawl rate decreased.

• Limit Set in search console : website owners can decrease rate but it will automatically not increase by setting higher limit.

Crawl Demand

As your website content activity is low meant there is no demand to index in Google if crawl limit is not reached.

In crawl demand two content factors matters :

• Popularity : those webpages popular in Google's index and it try keep update with fresh content for visitors.

• Stanless : its designed to avoid stale content in search index in another word, google try deliver fresh content url in index.

As it saying crawl rate and demand perfectly denfine crawl budget, what googlebot want to crawl url's and not on site.

Google didn't recommend to set crawl rate limit unless you have have site overloading problem.

Etags ,Http header and Sitemap

These are hints googlebot use to know when a site last time content updated or made some useful content.

 if a website using automatic tools to update last modification dates from sitemap and google can easily figure out whether actually content is not corresponde or has minimal changes and it won't effect on index or increase ranking.

Server Setup Vs Crawl Budget

Those Website owners has millions and millions page are need worry about .

On those sites cited issue unless have flaky server that not problem about crawl budget if Google crawl site didn't have quality content then won't index then its actually content and server problem.

Specifically e-commerce sites where have lots of lot product page content are similar to each other or minimal instead having ten page description.

 Opt to use table in another same product page make them distinct from each other or self writen will work great in Google.

Moving your site to Fast Server

When a website move from slow server to fast server might chances to upword going  cruve or flat crawl cruve in search console unless something is broken fixed and recent changes on site.

Instead of blocking entire javascript,css files, api then consider blocking specific services like chat box in robot.txt .

Blocking JavaScript or css will result that browser might not render properly turned in static web.